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A recent study (E-consultancy) found that companies are now spending twice as much on e-commerce as they were back in 2005.

Investment in digital media channels like search engine marketing, online advertising and affiliate marketing averaged nearly one quarter (23%) of the total marketing communications budget in the companies surveyed.

Early adopters have already optimised their budgets, balancing online and offline channels. For later adopters, their spend could and probably should double over the next three years, particularly with the economic climate encouraging investments into more accountable, direct-response digital media like paid search.

If you have not yet realised the benefits of investing in Internet marketing, particularly search engine marketing and Pay Per Click, please contact us now on 0800 082 7010 or email info@philyarrow.co.uk and let us show you how you can get the most from your budget.