Many businesses have jumped on the online bandwagon in recent years and even those with an acute aversion to anything to do with the Internet have reluctantly acknowledged they need an online presence to remain competitive.
So they get in touch with their friendly web designer and voila their new website goes live. The business owner then sits back and waits for the orders to roll in and then nothing happens. His worst prejudices are confirmed. Why bother with the Internet? Might as well go back to advertising in the paper. Website sits there and stagnates. What a waste of money.
The Web is a vast sea of websites all vying for the attention of potential customers. How is this new website ever going to compete with the thousands of other sites who have already seemingly established themselves?
The trouble is that many businesses view their websites as some form of virtual shop window to their products and services and they think that they will succeed by adopting similar marketing practices to those they use to promote their physical shop or business premises.
This approach doesn’t work because it ignores the very different mindset people have when they are online compared to when they are visiting real shops. Just think about how you surf the web. Is this anything like your behaviour when visiting a shopping centre?
Most people surf the web. Their attention spans are very short. Impatience rules. The experience is a million miles away from leisurely window shopping, wandering into shops, browsing the displays and examining products in detail.
There are so many actions to firstly make a website visible in the vast Internet sea. Once we start to get visitors to our site, what next? Future posts will explain.
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