Unless a potential visitor happens to know your website’s url e.g. www.philyarrow.co.uk there’s no guarantee they will be able to find you online. Most people use a search engine to find businesses on the web and the vast majority in the UK use Google. Did you know that in many instances, even if someone types the name of a business into Google the website will not appear in the search results. There can be a number of reasons for this, but new websites have an uphill struggle, especially if they are in a competitive sector.
Another factor to consider is Google’s attitude to new websites. Google isn’t the most popular search engine for nothing. It has built its reputation on delivering useful and relevant results when users type in search queries. To be able to do this it needs to ensure that new websites “on the block” are not fly-by-nights, here today and gone tomorrow. Google also wants to ensure websites contain useful current content that users will find relevant to their needs. That is why it can take some time and considerable effort to begin to feature in the search results. So simply building a website or having someone design it for you and making it look attractive will not necessarily bring you the desired business to justify your investment in time and money.
Happily there are some key ways to drive visitors to your website – one is a quick fix that even benefits new websites and another is slower but delivers far better long term results.
Look out for future posts explaining what these are.
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