Google recently allowed all advertisers to set up Ad Sitelinks for any Adwords campaign. So what are Ad Sitelinks and should you use them?
Sitelinks have been shown on organic links for a while. They are the collection of links that appear below the search result for your website. They help users navigate to the main pages of your site.
You can now use them on Adwords, so rather than sending all users to the same landing page, Ad Sitelinks can display up to five different, additional destination URLs so that users can go to specific targeted pages within your site.
Google have designed Ad Sitelinks so that they appear when an advert gives the user the best result for a particular search query. They will only appear however when your adverts qualify for the top positions.
They don’t cost any extra to add to your campaigns and if your adverts aren’t in the top positions at the moment, it doesn’t hurt to have them set up ready for when they do.
One advantage to using Ad Sitelinks is that your Click Through Rate may improve dramatically as you are displaying more relevant options to your audience.
To set up Ad Sitelinks for your campaigns, remember that they will be displayed on all the adverts in the chosen campaign, so make sure they are relevant for the entire campaign.
Adding Sitelinks is easy. You need to go to the Campaign Settings tab. Choose ‘Ad Extensions’ then go to ‘View’ and select ‘Sitelinks Extension’ . You will then be able to add your extension by following the simple steps.
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