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We are often asked what the benefits are of using an agency or manger to manage PPC campaigns when it seems easy enough to do it yourself.

We find that when we take over campaigns for our clients, they have previously been wasting £100s, if not £1,000s due to lack of knowledge and experience.

To be frank, Google are out there to make money in whatever way they can. We are here to make sure you can use Google Adwords to your advantage, saving you money by using our expertise.

What Are The Disadvantages In Using a Pay Per Click Manager?

We charge a monthly fee. However, our clients often find that this is easily offset by the amount of time and energy their staff spend in-house trying to make their campaigns work.

We aren’t as knowledgeable about your products as your staff. This is true, however, we make sure that we’re in constant communication with you to ensure we are up-to-date about all your latest products and offers and we then reflect this knowledge in your Campaign management.

What Are The Advantages In Using a Pay Per Click Manager?

• We provide full keyword research at the start of the project to make sure we bid on suitable keywords. We will run these past you before we start to make sure you’re happy we’ve got it right.
• Once we’ve got the keywords you want, we will group them correctly. This is really important to make sure your Quality Score with Google is high. (Having a high Quality Score often means lower bids rank higher than your competitors with lower Quality Scores, so you pay less).
• We ensure your adverts are shown to the right audience, and if appropriate, in the right geographic locations and at the right times of the day and/or week.
• We write creative and powerful adverts which we continually split-test to find the best performing ones.
• We carry out research on your competitors to see what keywords they’re bidding on and what their adverts say.
• We track your campaigns and conversions constantly and optimise the better performing ones.
• We monitor your budget on a daily basis to make sure your money is being wisely spent.
• We add negative keywords to ensure your adverts don’t appear for things you don’t want to appear for.
• We keep in close communication by weekly email and phone calls to ensure you’re happy.
• We’ll tell you if we don’t think your campaigns are converting very well and why.
• We’ll send you a report every month to show you how things have gone and what our recommendations for the month ahead are.

The money we save you in unnecessary Google Adwords expenditure and the extra sales we bring to your business far outweigh our modest monthly fee.