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Am I a Twitter Failure?

Does your flowing Social Networking turn to drip?

Does your flowing Social Networking turn to drip?

I have had a deluge of copy to write over the last week or so for clients and all to tight deadlines.  What with the workload and the fact that every other day seems to be a public holiday, I’ve had virtually no time to engage with Twitter.

Question.  What does this reveal about me?  Do I take social networking as part of marketing my business seriously?  How can I write blogs encouraging others to “do it properly” (whatever that means!).  Should I have foregone some of my time off to keep up with what’s going on and tweet about it?  I’m open to comments and/or criticism.

I often marvel at some of the prolific tweeters I follow.  They are usually busy, successful people, travelling around meeting others and making presentations.  And yet, they find time to continually discover useful information to tweet about, or produce thought-provoking articles of their own to share.  OK some of their tweets may be a bit inane such as “sitting outside hotel waiting, about to go into  xx conference”, but mostly they have something useful to say.

Am I beating myself up too much though?  Last week was an exception, but usually I write regular, hopefully useful, blogs and tweet regularly as part of a busy working day.  It’s interesting that since I’ve started writing more about social networking trends relating to business marketing I have gained quite a few more followers.  It seems that there is an insatiable desire to keep up-to-date in this area and not surprisingly from companies directly involved in social media and Internet marketing.

I have read warnings that if you don’t send useful tweets so many times a day or week you will lose followers and I expect that is true in the long term.  Most of my followers have been tolerant of my brief absence (or they may not have noticed!).  In any event, notwithstanding forthcoming holidays, I plan to continue to do my best to share useful content via Twitter as regularly as I can.

This article was written by Martin Boulton

Martin’s speciality with PYC is Web Copywriting. Follow his tweets to keep up-to-date with all the latest copywriting news: @PYC_Martin

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