Author: Phil Yarrow

Testimonial – Rob Fox

“I’ve worked with Phil a few times now and found that the SEO expertise he brings to the marketing mix is invaluable. He regularly looks beyond his remit to offer sound business advice that helps deliver additional results. I would strongly recommend Phil to anyone looking to make the Internet

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Testimonial – Ian Bradley

“Phil is very knowledgeable when it comes to website marketing techniques. His advice regarding SEO and PPC has proved invaluable.” — Ian Bradley

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Why spam is good news for your company

How can spam, the most unproductive form of email, one of the largest security threat to businesses and one of the most stressful problems in the office be helpful? With all industries, there are cowboys that ruin it for all trades. Many of these cowboys themselves are fairly creative but

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December Needs Mortgage Advice

Global markets are all affected by Christmas. I was interested to research which markets slumped and those that gained interest both over the past 3 years, and during the past 31 days. I chose four keywords and branched off each keyword with additional research. Presents Gifts Loans Mortgages Google Trends

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Visitor Engagement, why useful?

You have: a website. correctly marketed your website. a regular stream of visitors to your site. even been using mainstream analytical software. How do you quantify visitor engagement? “Engagement, what do you mean, exactly?” Let me illustrate. The visitor: enters the website from a specific high generating key phrase views

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Bloggers freedom reports pseudo freedom

Whichever statistical software you use, whichever server you use, whichever search engine techniques and methodology you practice – it doesn’t hide that fact that everything we do is down to freedom of choice This was highlighted with the release of the yearly report from the French organisation ‘Reporters of Freedom’

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Google Analytics Upgrades Again

Extra features included in this data hungry application are: Website Search – Check what your users are searching for within your website Extra Languages – Six additional languages has been added namely; Czech, Hungarian, Portuguese, Thai, Filipino, and Indonesian. Event Tracking – Monitoring of events within Ajax, Javascript, Flash and

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Universal Search – What does it mean for my results?

Universal Search is Google’s answer to improving its already massive market share of the search engine ‘real estate’. Google has been testing its algorithm for a while giving users a peak of Universal Search. We have been used to seeing search results information displayed vertically (unlike the less used A9.com

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PYC is a trading name of Phil Yarrow Consulting Ltd, a company registered in England under registration number 6268045; registered office address is 25 Coombe Road, Nailsea, Bristol BS48 2HH