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Phil Yarrow

Phil Yarrow has written 32 posts for PYC

Testimonial – Ian Bradley

“Phil is very knowledgeable when it comes to website marketing techniques. His advice regarding SEO and PPC has proved invaluable.” — Ian Bradley

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Why spam is good news for your company

How can spam, the most unproductive form of email, one of the largest security threat to businesses and one of the most stressful problems in the office be helpful? With all industries, there are cowboys that ruin it for all trades. Many of these cowboys themselves are fairly creative but mostly devious to try and [...]

December Needs Mortgage Advice

Global markets are all affected by Christmas. I was interested to research which markets slumped and those that gained interest both over the past 3 years, and during the past 31 days. I chose four keywords and branched off each keyword with additional research. Presents Gifts Loans Mortgages Google Trends – Last 3 Years Analysis [...]

Visitor Engagement, why useful?

You have: a website. correctly marketed your website. a regular stream of visitors to your site. even been using mainstream analytical software. How do you quantify visitor engagement? “Engagement, what do you mean, exactly?” Let me illustrate. The visitor: enters the website from a specific high generating key phrase views sales-related material returns to a [...]

Bloggers freedom reports pseudo freedom

Whichever statistical software you use, whichever server you use, whichever search engine techniques and methodology you practice – it doesn’t hide that fact that everything we do is down to freedom of choice This was highlighted with the release of the yearly report from the French organisation ‘Reporters of Freedom’ regarding freedom of bloggers within [...]

Google Analytics Upgrades Again

Extra features included in this data hungry application are: Website Search – Check what your users are searching for within your website Extra Languages – Six additional languages has been added namely; Czech, Hungarian, Portuguese, Thai, Filipino, and Indonesian. Event Tracking – Monitoring of events within Ajax, Javascript, Flash and video elements within your pages. [...]

Universal Search – What does it mean for my results?

Universal Search is Google’s answer to improving its already massive market share of the search engine ‘real estate’. Google has been testing its algorithm for a while giving users a peak of Universal Search. We have been used to seeing search results information displayed vertically (unlike the less used A9.com of which has being trying [...]

Why addiction is good for your business

I wish I could agree with Carl Gustav Jung regarding his quote: “Every form of addiction is bad, no matter whether the narcotic be alcohol or morphine or idealism.” ..yet the fanaticism of the Internet for Britons is outstanding. A Google report found 66% responded with increased time online. Males are more than likely to [...]


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Testimonials

“I know Phil from his role as a search marketing consultant at Lantrix. Phil handled both the paid search and SEO for Hotelnet for over a year. During that time I always found him to be a very capable and proactive online professional. Phil clearly enjoys the work he does and has a real infectious enthusiasm for SEO.” — Khalid Amin (Superbreak)

“I had the pleasure of working closely with Phil whilst he was heading SEO and Online Marketing strategy at Hotelnet … he made a very significant difference to overall rankings for a notable number of search terms … Phil is a true professional; he will spare no effort to deeply research his target markets in the minutest detail in order to extract the maximum SEO value for a client and likewise he spares no effort to maintain his knowledge of the most current trends in the SEO world…just as importantly, he is also a really nice guy!” — Amit Biswas

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