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Hannah Yarrow

Hannah Yarrow has written 24 posts for PYC
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Pay Per Click – Is It For Small Companies?

By ⋅ November 2, 2011 ⋅ Post a comment

Can small companies really make money using Google Adwords? Read on to find out our views and tips on running successful Pay Per Click campaigns.

How Does Quality Score Affect Your PPC Campaigns?

By ⋅ May 24, 2011 ⋅ Post a comment

Why does the Quality Score in your Pay Per Click Campaigns matter and how can you improve it?

Which Pay Per Click Advert Formats Should You Use?

By ⋅ April 27, 2011 ⋅ Post a comment

At a conference back in February I picked up some great tips on Google’s new advert formats for Pay Per Click campaigns. Read on to see which ones you should be using.

How to Use Analytics To Get The Most From Your Website

By ⋅ March 1, 2011 ⋅ Post a comment

Last week I attended the SES Conference in London. Read on to find out how to use analytics tools to get the answers you need about the traffic which goes to your site.

Google Places Management

By ⋅ March 1, 2011 ⋅ Post a comment

Local SEO Google Places Management from only £97 Per Month Find Out More Now »

How A PPC Review Led To Our Support Of A Great Bristol Charity

By ⋅ February 16, 2011 ⋅ Post a comment

Read about how our offer of a Free Pay Per Click Review led to us helping support a local Bristol Charity.

Why You Should Constantly Review Your Pay Per Click Campaigns

By ⋅ January 26, 2011 ⋅ Post a comment

It’s really important that you constantly review and challenge the success of your Pay Per Click campaigns – read on to find out why.

Social Media and The Need To Educate Local Businesses

By ⋅ January 18, 2011 ⋅ Post a comment

How much education do local businesses still need on the merits of Social Media and whose responsibility is it to teach them? Read my thoughts on a seminar I recently attended.

Measuring the Success of Your Pay Per Click Campaigns

By ⋅ December 20, 2010 ⋅ Post a comment

Is it possible to measure how well your PPC campaigns are performing? This post discusses what factors you can measure and how to do so in line with your marketing goals.

What Is Impression Share and How Does It Affect Your PPC Adverts?

By ⋅ December 9, 2010 ⋅ Post a comment

Impression Share is a metric that Google use to show you the amount of times your adverts are displayed to your target audience. What does all this mean and how can you improve it?

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