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Martin Boulton

Martin Boulton has written 73 posts for PYC

Do You Go the Extra Mile For Your Customers?

Read about a recent personal experience of how a local business owner went the extra mile in customer service and rescued what could have been a very negative experience.

Innovative Marketing Is Great But Keep Your Customers Happy Too

Read why innovative marketing can be futile if you don’t follow through with quality products and excellent customer service.

Am I a Twitter Failure?

Do you need to be a prolific generator of tweets to be successful on Twitter? Read on for Martin’s personal take on this.

Is Your Social Media Profile Important to Google?

In my last social media post I mentioned those who believe traditional SEO is being replaced by social media marketing.   I suggested that rather than competing with one another they complement one another. Over the last year Google has certainly began to take more notice of social media.  Not so long ago it did not [...]

How to Approach Social Media Marketing

Have you and your business contemplated jumping on the social media bandwagon? Read on to find out what do you need to know before you start.

Predicted Social Media Trends For Business You Need to Know About

Businesses are increasingly recognising the need to embrace Social Media. Read on to find out what the expected trends are for this year.

Does Your Website Achieve Your Conversion Goals?

Selling goods or providing services requires different approaches to converting your website visitors. Read how the nature of what you are offering affects how your website may convert visitors.

Is Giving Your Website Visitors Useful Information Enough?

You may have givien your website visitor plenty of useful information, but they went elsewhere. Find out why this might happen by reading on.

Make Your Website Visitors Want to Buy From You

What information do you need to give your website visitors to make them take your desired conversion action. Read how you can encourage them to act.

How to Help Your Website Visitors Make Product Comparisons

Do you help visitors to your website with their product research by providing them with unbiased and comprehensive comparison information. Read on to find out what you need to do to gain a competitive edge.


PPC Case Study

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Testimonials

“I know Phil from his role as a search marketing consultant at Lantrix. Phil handled both the paid search and SEO for Hotelnet for over a year. During that time I always found him to be a very capable and proactive online professional. Phil clearly enjoys the work he does and has a real infectious enthusiasm for SEO.” — Khalid Amin (Superbreak)

“I had the pleasure of working closely with Phil whilst he was heading SEO and Online Marketing strategy at Hotelnet … he made a very significant difference to overall rankings for a notable number of search terms … Phil is a true professional; he will spare no effort to deeply research his target markets in the minutest detail in order to extract the maximum SEO value for a client and likewise he spares no effort to maintain his knowledge of the most current trends in the SEO world…just as importantly, he is also a really nice guy!” — Amit Biswas

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