Historic Bristol Welcoming Internet Business
Bristol began as a village called Brigg stow, which in Old Saxon means the meeting place at the bridge.
By the 10th century Bristol was a flourishing commercial port. Over the following centuries the wool trade developed with Ireland and Bristol merchants soon developed a prosperous cloth trade with much of Europe and the Near East. In the late 15th century the merchants of Bristol began to join together to protect their own interests and their organisation, the Merchant Adventurers was incorporated in 1552.
The city’s cloth trade diminished in the 18th century, but Bristol prospered from the slave trade, the West Indies trade, and newly established industries, primarily the processing of metals. An engineering tradition became established in the 19th Century, spearheaded by the Great Engineer Brunel. The aerospace industry has been based in Bristol since the early 20th Century following the founding of the Bristol Aeroplane Company at Filton. In the mid 1960s Concorde was built and tested at Filton, which is also the home of Rolls Royce. Today, Bristol is a large commercial centre and one of the most popular cities for business relocation.
Much of the local economy is based on engineering, particularly defence, aerospace and electrical. There is little evidence of much Bristol Internet marketing among engineering firms. However, here are three examples of Bristol engineering firms that have their own websites.
- City Engineering (Bristol) Ltd is a long established family run engineering business specialising in quality sheet metal work and fabrication in stainless steel and aluminium as well as mild steel.
- FR Warren are based in Bristol and have over 50 years industry experience as engineering plastic stockists and custom plastic fabricators. They specialise in the needs of industries requiring plastic fabrications, industrial plastics, building plastics, engineering plastics and promotional sign making plastics.
- Steel Monkey Engineering Ltd is a specialist manufacturer of staging & scenery for the film, television, & exhibition industries, creating one off sets for designers & producers of awards shows. Steel Monkey’s workshops in central Bristol are dedicated to metal fabrication, joinery & painting.
A quick overview of the average cost per click from Google Adwords tools for key phrases targeted at Bristol reveals average potential costs per click as follows:
| Keyword Phrase | £ |
| sheet metal fabricators | 0.65 |
| aerospace engineering | 0.80 |
| steel supplier | 0.45 |
| steel fabrication | 0.90 |
These PPC costs, while not particularly high, are not attractive given that this market has low search volumes and not much keyword competition. This illustrates why keyword research is so important before embarking on a PPC campaign. Bristol engineering firms may find it more profitable to test other online marketing approaches to increase brand awareness, such as SEO or targeted email campaigns.
Phil Yarrow Consulting are Bristol based internet marketing experts and can ensure that your online marketing spend is used effectively and produces the best results. Call us now on 0800 082 7010 or email us at info@philyarrow.co.uk to find out how we can help you.
Written by Martin Boulton
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