More to Internet Marketing than Having a Website
Has your business got a website? Are you pleased with how it looks? If you are, is it generating new customers?
Internet Marketing is about driving traffic to your website. It doesn’t matter how wonderfully designed your site is, this has nothing to do with how many people will visit it. Is your site all about you and your business? That’s not going to encourage people to stay. Visitors all have needs that they want to satisfy, so they want to know how you are going to do that. They will get bored quickly and leave if you don’t tell them what you can do for them.
If you are getting people to your site, perhaps through a Pay Per Click campaign, but they are leaving without showing any interest, what can you do?
You need to think about what you want people to do. If you have an e-com site you may want to focus on getting them to buy something from you immediately. However, if you are providing a service, it might be better to get your visitors to give you their name and email address (and possibly other contact details). The aim is to begin an ongoing relationship, known as ‘Permission Marketing.’ (See my previous blog). You’re basically getting peoples’ continuing permission to communicate with them.
If you choose to go for the sale when people arrive at your site, you’re going to need some very well-written copy that emphasises the benefits of what you are offering, leads people to action, and if possible guarantees the purchase. Phil Yarrow Consulting offers a web copy writing service, so give us a call on 0800 082 7010 and we can discuss how we can increase your web profits.
If you’re going to use your site to get peoples’ contact details, you need to give them a compelling reason to do so. The best way is to offer something valuable in return. Perhaps a newsletter, or a free report or a free sample of your product, but it needs to have real value. If you follow this up with a good email campaign, you should be able to get a good proportion of those to convert to customers.
Whether you decide to go for quick sales or sign people up depends partly on what you are offering and how you want to conduct your business. The answer is to test both and see which works best for you and your business.
Written by Martin Boulton
Leave a comment on this article
You must be logged in to post a comment.