Pay Per Click - Part 1
Do you remember my previous article “Have you tried Pay Per Click?” If you haven’t yet, you really could be missing a trick.
Pay Per Click (PPC) has proved to be a very effective advertising method for a wide range of businesses. Many have reported huge percentage returns on investment. The great thing about PPC is that you don’t have to spend a lot of money to see if it is worthwhile. You can test on a small scale by spending as little as £50 to £100.
Just as a reminder, PPC is paying to have a small advert at the top or near the top of the search results listings. The beauty of PPC is that you only pay when someone clicks on your ad and goes to your website. So you are only paying for results.
Compare this with newspaper advertising. Can you imagine ringing your local paper and asking them to put a prominent advert in the next issue, but you only want to pay for it if they can prove that a potential customer has rung you or contacted your website as a direct result? What reaction would you get?
Look out for more articles soon about how your business can benefit from PPC.
Written by Martin Boulton
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