Visitor Engagement, why useful?
You have:
- a website.
- correctly marketed your website.
- a regular stream of visitors to your site.
- even been using mainstream analytical software.
How do you quantify visitor engagement? “Engagement, what do you mean, exactly?” Let me illustrate.
The visitor:
- enters the website from a specific high generating key phrase
- views sales-related material
- returns to a specific page later, or returns using the above methods reaching desired content within seconds
- stays longer than average.
- commented, subscribed to feeds, or forwarded printed page(s).
Looking at bounce rates, visits and key phrases seem inconsequential when placing visitors within the above metrics.
Knowing who these visitors are can allow us to specify to whom we serve desired content, allowing for cross selling and up selling of products, services and information.
Social networking websites have increased traffic to UK retail websites by 153% over the past year, so building such rules of engagement provides a perfect way to monitor your website’s progress, especially when done hand-in-hand with other campaign monitoring methods.
Is this analysis pertinent for all websites? No, because not all websites have such a wide variety of visitors and tailored rules of engagement would be required for research, community and ecom sites.
Contact us today to see if your website could benefit from such rules of engagement.
Written by Phil Yarrow
Leave a comment on this article
You must be logged in to post a comment.