What is Permission Marketing? - Part 1 of 3
Internet marketing has become known as the fastest direct response marketing method. The pace of change in this arena is rapid. Are you being left behind?
Have you thought about focusing on e-marketing? Few of your competitors are making use of this prime marketing tool.
To get started you need to collate all your existing clients’ email addresses and then capture the email addresses of potential clients. Why don’t you obtain their permission when they visit your website? Remember that all business is an exchange of value, so you give them something in return.
If you would like an example of how this works, take a look on this website. When you click on “20 Top Tips to Market Your Website” we give you something of real value in return for your email address. This is called Permission Marketing.
You could write a free report. Remember you may have knowledge in your head that is of great value that could make a real difference to your website visitors. Give them a compelling reason to sign up.
Once you have collected email addresses, commit to sending regular useful emails. Concentrate on building relationships rather than selling.
If you would like help in creating an email capturing system, we can help, so give us a call now on 0800 082 7010 or email at info@philyarrow.co.uk
Written by Martin Boulton
Leave a comment on this article
You must be logged in to post a comment.