Can small companies really make money using Google Adwords? Read on to find out our views and tips on running successful Pay Per Click campaigns.
Read about a recent personal experience of how a local business owner went the extra mile in customer service and rescued what could have been a very negative experience.
Read why innovative marketing can be futile if you don’t follow through with quality products and excellent customer service.
Why does the Quality Score in your Pay Per Click Campaigns matter and how can you improve it?
Do you need to be a prolific generator of tweets to be successful on Twitter? Read on for Martin’s personal take on this.
At a conference back in February I picked up some great tips on Google’s new advert formats for Pay Per Click campaigns. Read on to see which ones you should be using.
In my last social media post I mentioned those who believe traditional SEO is being replaced by social media marketing. I suggested that rather than competing with one another they complement one another. Over the last year Google has certainly began to take more notice of social media. Not so long ago it did not [...]
Have you and your business contemplated jumping on the social media bandwagon? Read on to find out what do you need to know before you start.
Businesses are increasingly recognising the need to embrace Social Media. Read on to find out what the expected trends are for this year.
Selling goods or providing services requires different approaches to converting your website visitors. Read how the nature of what you are offering affects how your website may convert visitors.
“I know Phil from his role as a search marketing consultant at Lantrix. Phil handled both the paid search and SEO for Hotelnet for over a year. During that time I always found him to be a very capable and proactive online professional. Phil clearly enjoys the work he does and has a real infectious enthusiasm for SEO.” — Khalid Amin (Superbreak)
“I had the pleasure of working closely with Phil whilst he was heading SEO and Online Marketing strategy at Hotelnet … he made a very significant difference to overall rankings for a notable number of search terms … Phil is a true professional; he will spare no effort to deeply research his target markets in the minutest detail in order to extract the maximum SEO value for a client and likewise he spares no effort to maintain his knowledge of the most current trends in the SEO world…just as importantly, he is also a really nice guy!” — Amit Biswas