Search Engine Marketing


Search Engine Marketing (SEM), often called Internet Marketing, involves combining Search Engine Optimisation (SEO), Pay Per Click Management (PPC), Affiliate Marketing and other techniques giving your company the improved visibility it requires.

  • According to Mintel’s report on E-commerce in Europe, the UK
    will have the largest Internet retail market in Europe, growing by
    102% to £12.89 billion, by 2010
  • Mintel’s June 2006 Internet Quarterly Report indicates that
    almost two in three adults have access to the Internet, and it is
    estimated that one in four consumers now buys goods online.
  • 85% of UK Internet traffic commences at the top four search
    engines, Google, Yahoo, MSN & Ask, with Google alone
    accounting for over 79%.

A critical success factor in Internet marketing must be to increase your ROI (Return on Investment) and considering the huge and continuing growth in internet purchasing and internet activity generally, it is essential to choose the right company to work alongside and help you to keep pace.


PPC Case Study

Read how we turned a Pay Per Click campaign around by 61%

Read our Sales Lead Generation Success Now »


Testimonials

“I know Phil from his role as a search marketing consultant at Lantrix. Phil handled both the paid search and SEO for Hotelnet for over a year. During that time I always found him to be a very capable and proactive online professional. Phil clearly enjoys the work he does and has a real infectious enthusiasm for SEO.” — Khalid Amin (Superbreak)

“I had the pleasure of working closely with Phil whilst he was heading SEO and Online Marketing strategy at Hotelnet … he made a very significant difference to overall rankings for a notable number of search terms … Phil is a true professional; he will spare no effort to deeply research his target markets in the minutest detail in order to extract the maximum SEO value for a client and likewise he spares no effort to maintain his knowledge of the most current trends in the SEO world…just as importantly, he is also a really nice guy!” — Amit Biswas

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