People


We have a combined total of over 62 years specialist expertise across both private and public sectors in Information & Communications Technology, the Internet, Marketing and Customer Care. Our wide experience has been gained in the insurance, technology, services, environmental and transport sectors.

Phil YarrowPhil Yarrow has worked in the Internet field for over 15 years with companies of various sizes within the insurance, technology and services industries. He started by designing websites, progressed onto web development and in recent years has moved in the direction of Search Engine Marketing (SEM). Phil has the essential qualities and skills required for SEM. He is self motivated, able to work effectively in any team role, or independently and has a natural hands-on ability to learn and evolve with new methods. His skills are very effectively used in applying link building techniques and Pay Per Click (PPC) improvements to decrease costs and increase Return On Investment (ROI). Phil is also highly aware of the need to keep his extensive Search Engine Optimisation (SEO) skills up-to-date and is constantly refining them.

Phil’s speciality with PYC is Search Engine Optimising.
Follow his tweets to keep up-to-date with all the latest SEO news: @BristolSEO

Martin BoultonMartin Boulton holds a Masters Degree and has over 37 years management experience gained in various roles. He has extensive experience in customer relations, marketing and communications. He has been involved in marketing and promotion of sustainable development, energy efficiency and environmental management to business, local government and the voluntary sector, including a ground-breaking multimedia project and award winning website. Martin has also worked in a major client-facing role as an ICT Account Manager in the Department for Transport where he was a focal point for customer relations and service management issues.

Martin’s speciality with PYC is Web Copywriting.
Follow his tweets to keep up-to-date with all the latest copywriting news: @PYC_Martin

Hannah YarrowHannah Yarrow worked for a large Financial Services company in Bristol for 11 years before leaving to start working with PYC in January 2010.  She has a wealth of experience in the customer service field and has been involved in a wide range of fields from marketing and advertising to data management and programming. Hannah enjoys meeting new people and building relationships and in her spare time her hobbies include amateur photography.

Hannah’s speciality with PYC is Pay Per Click (PPC) Management.
Follow her tweets to keep up-to-date with all the latest PPC news: @PYC_Hannah


PPC Case Study

Read how we turned a Pay Per Click campaign around by 61%

Read our Sales Lead Generation Success Now »


Testimonials

“I know Phil from his role as a search marketing consultant at Lantrix. Phil handled both the paid search and SEO for Hotelnet for over a year. During that time I always found him to be a very capable and proactive online professional. Phil clearly enjoys the work he does and has a real infectious enthusiasm for SEO.” — Khalid Amin (Superbreak)

“I had the pleasure of working closely with Phil whilst he was heading SEO and Online Marketing strategy at Hotelnet … he made a very significant difference to overall rankings for a notable number of search terms … Phil is a true professional; he will spare no effort to deeply research his target markets in the minutest detail in order to extract the maximum SEO value for a client and likewise he spares no effort to maintain his knowledge of the most current trends in the SEO world…just as importantly, he is also a really nice guy!” — Amit Biswas

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