Copywriting


Copywriting is all about promotion. In Internet marketing it is used to promote a business and is usually referred to as marketing copy. The idea of this promotional text is to persuade your audience to act. This may be to buy your product or service or it could be to provide you with their contact details in return for some useful information. Thus copy could be instrumental in beginning a mutually productive business relationship with your website visitor. Through copywriting you may need to educate them as to the benefits of that relationship, before they actually buy anything. Alternatively, you might use copy to dissuade them from a particular belief or action.

Copywriting for websites may also refer to the methods of writing and wording used to achieve higher rankings in search engines results. It’s often referred to as content writing and includes the various techniques involving the strategic placement of keywords and keyword phrases on web pages. This is known as Search Engine Optimised (SEO) copywriting and to keep pace with changing search engine algorithms, this has become increasingly about writing for human visitors in a fluent and readable manner as well as for search engines.

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Testimonials

“I know Phil from his role as a search marketing consultant at Lantrix. Phil handled both the paid search and SEO for Hotelnet for over a year. During that time I always found him to be a very capable and proactive online professional. Phil clearly enjoys the work he does and has a real infectious enthusiasm for SEO.” — Khalid Amin (Superbreak)

“I had the pleasure of working closely with Phil whilst he was heading SEO and Online Marketing strategy at Hotelnet … he made a very significant difference to overall rankings for a notable number of search terms … Phil is a true professional; he will spare no effort to deeply research his target markets in the minutest detail in order to extract the maximum SEO value for a client and likewise he spares no effort to maintain his knowledge of the most current trends in the SEO world…just as importantly, he is also a really nice guy!” — Amit Biswas

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