Effective Internet Marketing


Traditional marketing methods are increasingly coming under attack because traditional methods are failing to penetrate their audience and generating poor returns.

Today’s businesses ignore Internet marketing and online social networking at their peril. People have grown up being bombarded by so much advertising and traditional marketing that the messages are no longer getting through. We tune out and no longer hear them. Marketers now have to adapt to both the online world, which is sucking audiences away from the box and glossy magazines, as well as to the new attitude they are encountering, which is turned off by the hard sell.

To be effective, marketing now needs to return to basics and deliver transparency, honesty and trust. Telling stories, relationship building and developing confidence over time are proven techniques that can achieve these aims.

A professional website doesn’t need to deliver flash graphics exploding in people’s faces. Rather it needs to develop a relationship with its audience so they want an association with your product or service. Web design has gone beyond pure aesthetics and a bit of hard hitting copywriting on the homepage. Effective websites are now becoming an organic, evolving reflection of a business’s brand and personality.

As the Internet becomes an increasingly key vehicle for buying products and services, your website becomes a more potent weapon in your marketing arsenal. Not only must it project the brand and business, but also has to create an association with its audience.

Your website should be used for fashioning compelling stories that develop trust and confidence, and to convince your readers that you can help improve their lives. You want to create an ongoing story that will capture people’s attention and develop the sales process over time through subtle persuasion.

With the penetration of RSS into the mass market, you need to start realising that your content is becoming the most important element of your website. Utilising RSS means your news and information can be distributed all over the web, and hook readers from a number of different sources before reeling them in back to your main website.

You also need to start thinking of your website as a beehive with your content acting as an army of worker bees, flying all over the web to collect readers and bring them back to consume more of your website’s honey. Your content is what will attract readers, keep them subscribed to your news and information and then transform them into customers.


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Testimonials

“I know Phil from his role as a search marketing consultant at Lantrix. Phil handled both the paid search and SEO for Hotelnet for over a year. During that time I always found him to be a very capable and proactive online professional. Phil clearly enjoys the work he does and has a real infectious enthusiasm for SEO.” — Khalid Amin (Superbreak)

“I had the pleasure of working closely with Phil whilst he was heading SEO and Online Marketing strategy at Hotelnet … he made a very significant difference to overall rankings for a notable number of search terms … Phil is a true professional; he will spare no effort to deeply research his target markets in the minutest detail in order to extract the maximum SEO value for a client and likewise he spares no effort to maintain his knowledge of the most current trends in the SEO world…just as importantly, he is also a really nice guy!” — Amit Biswas

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