Location: Kestrel Court, Harbour Road, Portishead, BS20 7AN

09.30 Registration, Tea & Coffee

09.45 Introductions

Seminar objectives and brief background on our expertise and experience. Each participant then briefly outlines their business, where they are on Internet marketing and what they would like to achieve.

Each of the following presentations will allow questions, interaction between participants and application of the subject matter to their websites.

10.00 What is Internet Marketing?

A brief outline of the different components of Internet marketing and how they fit together.

10.10 Introduction to Pay Per Click

• How Paid Search works
• Google Adwords

10.30 Affiliate Advertising

An overview

10.40 Introduction to Search Engine Optimisation Part 1

• History of search
• The main search engines and how they work
• PageRank and Offsite SEO

11.10 Refreshment Break & Networking

11.25 Introduction to Search Engine Optimisation Part 2

• Onsite SEO
• The importance of Linkbuilding
• Social Networking

11.55 Web Copywriting

• Why it is important
• How it complements other Internet marketing methods

12.10 Web Analytics

An introduction

12.20 Group Discussion

Concluding review of each participant’s website with recommendations for improvement by Phil Yarrow Consulting

13.00 Conclusion