Internet Marketing Seminar – 21 April 2009


Location: Kestrel Court, Harbour Road, Portishead, BS20 7AN

09.30 Registration, Tea & Coffee

09.45 Introductions

Seminar objectives and brief background on our expertise and experience. Each participant then briefly outlines their business, where they are on Internet marketing and what they would like to achieve.

Each of the following presentations will allow questions, interaction between participants and application of the subject matter to their websites.

10.00 What is Internet Marketing?

A brief outline of the different components of Internet marketing and how they fit together.

10.10 Introduction to Pay Per Click

  • How Paid Search works
  • Google Adwords

10.30 Affiliate Advertising

An overview

10.40 Introduction to Search Engine Optimisation Part 1

  • History of search
  • The main search engines and how they work
  • PageRank and Offsite SEO

11.10 Refreshment Break & Networking

11.25 Introduction to Search Engine Optimisation Part 2

  • Onsite SEO
  • The importance of Linkbuilding
  • Social Networking

11.55 Web Copywriting

  • Why it is important
  • How it complements other Internet marketing methods

12.10 Web Analytics

An introduction

12.20 Group Discussion

Concluding review of each participant’s website with recommendations for improvement by Phil Yarrow Consulting

13.00 Conclusion


PPC Case Study

Read how we turned a Pay Per Click campaign around by 61%

Read our Sales Lead Generation Success Now »


Testimonials

“I know Phil from his role as a search marketing consultant at Lantrix. Phil handled both the paid search and SEO for Hotelnet for over a year. During that time I always found him to be a very capable and proactive online professional. Phil clearly enjoys the work he does and has a real infectious enthusiasm for SEO.” — Khalid Amin (Superbreak)

“I had the pleasure of working closely with Phil whilst he was heading SEO and Online Marketing strategy at Hotelnet … he made a very significant difference to overall rankings for a notable number of search terms … Phil is a true professional; he will spare no effort to deeply research his target markets in the minutest detail in order to extract the maximum SEO value for a client and likewise he spares no effort to maintain his knowledge of the most current trends in the SEO world…just as importantly, he is also a really nice guy!” — Amit Biswas

Read more testimonials