<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>PYC Notes — Phil Yarrow</title><description>Working notes on technical and semantic SEO, topical authority, automation, and building organic growth that compounds.</description><link>https://pyc.agency/</link><language>en-gb</language><item><title>Why organic search compounds — and paid search doesn’t</title><link>https://pyc.agency/notes/why-organic-search-compounds/</link><guid isPermaLink="true">https://pyc.agency/notes/why-organic-search-compounds/</guid><description>Paid traffic is a tap you rent; organic authority is an asset you own. The difference is compounding — and it explains why a good SEO retainer looks flat before it looks exponential.</description><pubDate>Tue, 14 Jul 2026 00:00:00 GMT</pubDate></item></channel></rss>